USP Kickoff for the 2026 women's football season with Pepsi

Pepsi is consistently expanding its involvement in women’s football in Switzerland. As a proud partner of women’s football in Switzerland and a sponsor of four women’s football clubs, Pepsi kicked off the football season with a stronger presence, closer ties to fans, and a genuine commitment to clubs and fans.

The UEFA Women’s EURO 2025 was a real highlight for both Switzerland and Pepsi, demonstrating the potential of women’s football - and how well-thought-out activation concepts can create emotional experiences with real impact that forge a lasting connection between the brand and fans. Last year’s EURO was therefore not a one-off commitment for Pepsi, but rather the starting point for a long-term commitment to something that is set to grow further: Pepsi is thus making a long-term investment in women’s football in Switzerland.

Wherever fans celebrate and passionately support their clubs, Pepsi aims to be part of the moment: Through the “Cheer & Win” activation in the stadiums of partner clubs Servette FC, FC Zurich, FC Basel, and BSC Young Boys, fans could be directly engaged with the brand before, during, and after the games: Before the matches, fans could show off their true cheering spirit in the Pepsi video booth. The best clips were even shown on the stadium’s big screen during the matches, and participants also had the chance to win attractive prizes from Pepsi. After the game, fans were surprised with an ice-cold Pepsi as they left the stadium — a perfect moment of refreshment to round off an all-around successful football experience.

In total, the campaign reached over 55,000 people across 7 match days.